Coca-Cola Europacific Partners (CCEP) Australia has appointed Tobias Hoogewerff as Vice President of Sales – At Home, effective 1 September 2025.
He succeeds Jarrad Mortimer, who is leaving the business this month after 11 years of service and career growth across multiple roles.
Mr Hoogewerff brings significant expertise to the Vice President of Sales – At Home role, having most recently been the Vice President of Sales – Licensed in CCEP’s Australian Leadership Team. During his time in this position, he is said to have been “pivotal” in strengthening high-profile brand partnerships, driving commercial growth, and delivering strategic outcomes across the alcohol portfolio.
“Tobias is a well-respected commercial leader in the industry,” says CCEP Australia Managing Director Orlando Rodriguez.
“He brings a powerful combination of strategic insight, customer focus, and people-first leadership to the Vice President of Sales – At Home role.
“His deep understanding of the market and proven ability to build high-performing teams make him the ideal leader to take our growing At Home business into its next chapter.”
Reflecting on his appointment, Mr Hoogewerff says: “I’m excited to lead our At Home channel and continue building strong, mutually rewarding partnerships with Australia’s top grocery retailers.
“With the support of our exceptional At Home leadership team, we’re well-positioned to continue delivering shared growth and value for our customers and consumers.”
