The current confectionery consumer in convenience and in retail has trust and loyalty towards brands that they know.
Robern Menz rallies after busy year
Collaboration is in the air, as Marketing Manager of Robern Menz Polly Love discusses the increase in “cross category collaborations, with Aussies eager to put their own creative spins on nostalgic cult classic”.
May 2021 saw Robern Menz launch the Menz JeliChocs Choccy Frog (130g) and Menz JeliChocs Choccy Snakes (130g), “capitalising on the jelly and chocolate trend. Made with natural colours, the gluten-free variations are jelly-centred and jam packed, with fun flavours smothered in the smooth milk choc coating”.
To celebrate World Chocolate Day, Robern Menz also launched the brand-new SKU, the 135g Menz White Choc Raspberry FruChoc.
Nestlé knows new flavours
As mentioned earlier, collaborations are a current trend within the confectionery space, in which Nestlé is capitalising on.
Recently, they launched the KitKat Aero Chunky, which sees “two favourites combined in the ultimate brand collaboration, [with] three layers of crisp KitKat wafer, topped with iconic Aero Peppermint aerated chocolate, all coated in deliciously smooth milk chocolate”, a spokesperson for Nestle says.
Mondelēz makes convenient moves
Mondelēz Senior Marketing Director ANZ Paul Chatfield discusses the competition that convenience faces and how the category will continue to evolve and capitalise on current trends.
“Cadbury was excited to launch Twirl Breakaway in January, an irresistible textural combination of Twirl milk chocolate swirls and crispy Breakaway wafer,” Mr Chatfield says.
“We’ve also recently released Caramilk in a bar format – a convenient way to grab popular Caramilk chocolate and enjoy when you’re on the go! Cadbury Dairy Milk Neapolitan was released in a block and bar. The delicious special edition to the range delivers a novel take on an ice-cream classic flavour.”
Read the full confectionery feature in the July/August issue of Convenience World.
