Category: What's New

The Goodspace helps reduce stress with chewing gum

The Goodspace Company has created a chewing gum that releases calming ingredients when chewed. Claimed to provide temporary relief for associated symptoms within minutes, Goodspace Anxiety Aid is scientifically researched with active ingredients...

Pringles spices things up with latest launch

Pringles is “igniting” taste buds with the release of two “bold” spicy flavours. Now available in Coles, the new editions include Smokin’ Cajun Spice flavour, curated for those who “crave the heat”. The...

Classic Chicken Parmi Shapes back on shelves again

“Thousands of dedicated Shapes fans” have voted in the first ever ‘Shapes People Choice’ campaign to bring back a “much loved” Shapes flavour. The Shapes team has announced the return of the fan...

I Am Grounded energy bars now at WHSmith

I Am Grounded (IAG) has launched its energy snack made from upcycled coffee fruit at WHSmith stores across Australia. Now available in 26 WHSmith locations including domestic and international airports as well as...

Funday Sweets launches ‘healthy’ freeze-dried lolly

Funday Sweets has launched Australia’s “first-ever healthy freeze-dried lolly”, Freeze-Dried Fruity Gummy Bears. “Gone are the days of compromising taste for health,” says the confectionery brand “With Funday’s freeze-dried magic, you can...

Krispy Kreme’s Maxibon doughnut returns

Krispy Kreme and Peters Ice Cream have brought back what is promoted as their “most epic collaboration ever”, the Maxibon Doughnut. “If you weren’t lucky enough to get your hands on one back...

Straight Up’s energy drink with ‘Aussie authenticity’

Australian owned and made Straight Up Energy has launched into the energy drink category. The new brand promises to bring some “refreshing Aussie authenticity an industry synonymous with flashy campaigns and dominated...

Tetra Pak partners with Australian startup to launch Waterbox

Aussie startup The Boxed Beverage Company has partnered with global food and beverage packaging company Tetra Pak to launch Waterbox, a “sustainably-packaged alkaline water sourced directly from Cottonwood Springs in Victoria.” Packaged in...
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