Category: Marketing News

amaysim launches latest offer

amaysim is launching its latest offering to customers – 10GB for $10 on a seven-day expiry. Customers who opt for the new $10 plan can take advantage of unlimited standard talk and text...

Global Food & Drinks Trends for 2021

Mintel has released three key trends for the global food, drink and foodservice industries, for 2021. Associate Director of Mintel Food & Drink, Alex Beckett discusses how shifts in consumer behaviour related to...

Global consumer trends for 2021

Mintel has released seven trends that are set to impact global consumer markets in 2021. “As experts in what consumers want and why, Mintel is uniquely suited to predict the future of consumer...

Embracing brand changes amid pandemic

(Feature image: new packaging from Livwell) As the market changes, so will brands and their strategies, including package designs. Brands that are established household names tend to go through a major brand overhaul every...

BuyNatural sets ‘Amazon’-sized goals

The Covid-19 pandemic has changed the way Aussie consumers shop, with a notable change being the increase in Aussie-made purchases. 73% of Australian households are now shopping online with 10% of total retail...

Meet Twirl Breakaway

Cadbury is providing you with another sweet option from the confectionery aisle. The new Twirl Breakaway combines Twirl milk chocolate swirls and curls, sandwiched between two crispy breakaway wafers and coated in a...

Share a Coke and end up on TV

Coca-Cola is offering the opportunity for Aussies to feel T.V. famous. This year, Coca-Cola is holding an ‘open casting’ giving anyone the chance to star in its T.V. ads. With thanks to ‘Share a...

Amazon and Guy & Jules Sebastian team up with Drought Angels

Amazon Australia is donating more than $220,000 worth of products, gift cards and holiday gifts to farming families in need across the country. This is part of its partnership with not-for-profit, Drought Angels. 2000...
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