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Category: Marketing News

Deliveroo teams up with Magnum and Ben & Jerry’s

Marketing News Nicholas Rider -
Deliveroo has partnered with Magnum and Ben & Jerry’s to serve up limited-edition ice cream kits. To celebrate this year’s National Ice Cream Day, Australians can take their pick from The Chocolate...

Jamaica Blue’s ‘The Big Give’ campaign in partnership with ALIVE

Marketing News Lorna Gloria -
Jamaica Blue has launched a national campaign ‘The Big Give’ in partnership with ALIVE, an organisation dedicated to ending youth suicide. Launching from 21 June for four weeks (to 12 July), more than...

Tic Tac encourages kindness

Marketing News Nicholas Rider -
Tic Tac has launched a new campaign encouraging Aussies to ‘Share a Little Kindness’. This follows research from the confectionery brand, finding that a little kindness goes a long way. According to the research,...

Monster Energy partners with Thredbo

Marketing News Nicholas Rider -
Monster Energy Australia has announced a newly established, multi-year partnership with Australian Alpine Resort, Thredbo. Commencing this winter, Monster Energy will be the official energy drink of Thredbo. Visitors to the resort...

The Coffee Club rewards customers

Beverages Lorna Gloria -
The Coffee Club is giving away three free coffees with every new rewards app member until 27 June 2022. The initiative comes after rising interest rates and the recent political debate around rental...

We’ll roll on with our heads held high

Marketing News Hailey Settineri -
Rock royalty The Living End has helped Four’N’ Twenty to two new Loaded! Rolls into the Australian market. Last week a one-of-a-kind pop up cafe, named ‘Rock’N Rolls’ took over Black Market Roasters...

IRI Market Moves industry webinar series: liquor in Australia

Events Lorna Gloria -
IRI will deliver the latest installment of its Market Moves industry webinar series on the topic of liquor in Australia: post-pandemic trends, market performance and shopper behaviour. The webinar will be delivered in...

My 7-Eleven App Fuel Price Lock feature helps customers save

Fuel & Forecourt News Lorna Gloria -
The My 7-Eleven App Fuel Price Lock feature has helped Australians save on fuel in the last 12 months, with average savings of up to 18 cents per litre for some customers. According...
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