Category: Marketing News

Iconic billboard’s milestone

Coca Cola Australia’s iconic Kings Cross billboard, a feature of the Sydney skyline for fifty years, is celebrating with a special makeover and a collection of “Meet me at the Coke sign”...

The Coca-Cola Company to acquire premium alcohol ready-to-drink brand in Australia

The Coca-Cola Company has entered into an agreement to acquire Billson’s, an Australia-based brand of alcohol ready-to-drink products that include local market leaders Vodka with Tangle, Vodka with Grape Burst, and Vodka...

PepsiCo opens applications for sustainability program

PepsiCo has announced the return of its Greenhouse Accelerator (GHAC) program in the Asia Pacific (APAC) region for the third consecutive year. The GHAC is a pilot-oriented, mentorship-based program in the region. It’s...

Moments launches chatbot and loyalty club

Australian founded sexual health and wellness brand, Moments has launched its first voice powered AI chatbot, BlissBOT and customer loyalty club, Bliss Club. Powered by SpideX AI technology and currently live in beta...

M&M’s to host pop-up store at Australian Open

M&M’s has been announced as the Official Confectionery Partner of the Australian Open under a multi-year partnership. Commencing in January 2025, the partnership will see the brand launch Australia’s first pop-up M&M’s store...

Coca-Cola supports The Salvation Army’s Christmas Appeal

Coca‑Cola Australia is calling on Australians to send a note of kindness to Melbourne’s “biggest billboard” this festive season as part of The Salvation Army’s Christmas Appeal. Between 9 and 15 December,...

Prepare for the changes to paracetamol pack sizes

If your business sells or advertises paracetamol, then you need to be aware of the new rules around pack sizes that commence on 1 February 2025. If you are a non-pharmacy retailer such...

Powerade partners with fitness ‘icon’

Powerade has partnered with fitness trainer and entrepreneur Kayla Itsines, offering Australians access to a free six-month subscription to her fitness app Sweat. According to the brand, the fitness “icon” has inspired “millions”...
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