Category: Marketing News

PepsiCo’s new partnership to support disability inclusivity

PepsiCo Australia has partnered with the Shift 20 Initiative, which aims to boost disability inclusivity and representation in the Australian marketing landscape. As one of Shift 20’s Official Brand Partners, PepsiCo will run...

KitKat offers Aussies a sweet escape

KitKat is giving its fans the chance to have a break in the KitKat Christmas Cabin, in partnership with Booking.com. With the final touches added by social media stars Josh and Matt,...

The Arnott’s Group expands better-for-you snacking portfolio with NZ brand acquisitions 

The Arnott’s Group is growing its better-for-you snacking portfolio with the acquisition of Mother Earth, Flemings and VP brands from New Zealand-based food manufacturer, Prolife Foods Limited. Mother Earth is a well-established muesli...

Aussies put their money where their values are

Shoppers are backing their beliefs with their wallets as new research reveals how the majority of consumers’ shopping habits are influenced by their want to drive positive change. Research commissioned by Ben &...

Dr. Dough pops up at Jasbe BP

Dr. Dough, a popular doughnut in the gifting ecommerce space, is bringing its treats to more customers than ever before with a partnership with Jasbe BP service stations in NSW. The partnership marks...

Pringles teams up with Movember

For the second year running, Pringles and Movember have joined forces to spark meaningful conversations around men’s mental health. The partnership encourages Aussies and Kiwis to pop in and check in on their...

KitKat encourages students to take breaks when studying

KitKat has launched the KitKat Study Guide to remind students to take more breaks this exam season. According to the chocolate brand, the ‘study with me’ inspired content on YouTube and Spotify “oozes...

Sustainability on and off the court

Austrian hydration company waterdrop has announced a multi-year partnership with the Australian Open. As the Official Bottle Partner, the hydration company will provide reusable stainless steel bottles to players, their teams and...
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