Category: Marketing News

Prepare for the changes to paracetamol pack sizes

If your business sells or advertises paracetamol, then you need to be aware of the new rules around pack sizes that commence on 1 February 2025. If you are a non-pharmacy retailer such...

Powerade partners with fitness ‘icon’

Powerade has partnered with fitness trainer and entrepreneur Kayla Itsines, offering Australians access to a free six-month subscription to her fitness app Sweat. According to the brand, the fitness “icon” has inspired “millions”...

Gatorade and V Energy partner with One NZ Warriors

Suntory Oceania and the One New Zealand Warriors have signed two new partnerships for the 2025 NRL season. Under a multi-year deal, Gatorade will become the club’s Official Hydration Partner, while V...

Coke&Go revolutionises the vending experience

Coca-Cola in Australia and Coca-Cola Europacific Partners (CCEP) is partnering with Sydney Airport to introduce consumers to the latest innovation in vending, Coke&Go, a new generation of smart coolers powered by artificial...

PepsiCo’s new partnership to support disability inclusivity

PepsiCo Australia has partnered with the Shift 20 Initiative, which aims to boost disability inclusivity and representation in the Australian marketing landscape. As one of Shift 20’s Official Brand Partners, PepsiCo will run...

KitKat offers Aussies a sweet escape

KitKat is giving its fans the chance to have a break in the KitKat Christmas Cabin, in partnership with Booking.com. With the final touches added by social media stars Josh and Matt,...

The Arnott’s Group expands better-for-you snacking portfolio with NZ brand acquisitions 

The Arnott’s Group is growing its better-for-you snacking portfolio with the acquisition of Mother Earth, Flemings and VP brands from New Zealand-based food manufacturer, Prolife Foods Limited. Mother Earth is a well-established muesli...

Aussies put their money where their values are

Shoppers are backing their beliefs with their wallets as new research reveals how the majority of consumers’ shopping habits are influenced by their want to drive positive change. Research commissioned by Ben &...
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