Category: Supplier News

‘Pump up your team’ campaign returns

Pump will continue its partnership with the AFL as the official water for the 2018 season and, for the second year running, will feature all 18 AFL team names on its labels. The...

BeanBoozled gets downright ‘despicable’ with special Minion Edition

Jelly Belly Candy Company has launched a special line of BeanBoozled Despicable Me Special Minion Edition jelly beans – making this the first licensed partnership for the BeanBoozled brand. The new line features...

Game-changing partnership between Mattel and Cobs

Global toy company Mattel has partnered with Cobs Popcorn to release 13 new ‘game-changing’ cards for the card game, Uno. During the promotional period (March 16 to April 1), specially marked Cobs Popcorn...

Powerade launches Pineapple Storm ION4 + Coconut Water

Coca-Cola South Pacific says the new flavour forms part of the brand’s strategy to continue to drive innovation in the hydration and sport-drinks portfolio. Tapping into the growing appeal of coconut water over...

Mentos returns to TV

After a three-year absence, Mentos has launched a new TVC in support of its ‘Who says no to Mentos?’ campaign. According to Mentos, most people could use a little help in connecting, so...

The people’s choice in chips?

Snack-food brand Red Rock Deli has launched two new flavours following its initiative in creating “the nation’s first ever pop-up personalised-crisp store”. Last October, shoppers were able to create their own flavour combinations,...

The Distributors acquires Impulse Marketing

National independent wholesaler group The Distributors has acquired digital marketing agency Impulse Marketing as part of its vision to continue to provide high levels of service and opportunities to partners in the...

Philip Morris receives gender-equality award

The tobacco company has been awarded the federal government’s Employer of Choice for Gender Equality (EOCGE) citation for the third consecutive year. The award, issued by the Workplace Gender Equality Agency (WGEA), recognises...
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