Powerade will leverage its association with the Olympic Games – having been launched at the 1992 Barcelona event – into a multi-million-dollar marketing campaign in the lead-up to Rio 2016.
Australian Olympian and...
For the first time in 10 years, premium bottle water brand Fiji Water has changed the look of its iconic bottle.
The new look includes two new back labels that highlight Fiji Water’s...
In the first of its series of annual fuel retailing reports, the Australasian Convenience and Petroleum Marketers Association (ACAPMA) is pleased to present ‘iScan 2016 - An Overview of the Australian Retail...
Red Bull has launched a new campaign to get consumers clocking off work on time.
The energy drink brand says the campaign is aimed at helping people power through their work day and...
The Made Group has added to its Cocobella coconut water range with the release of Coconut Latte Super Smoothie.
Made with 90 per cent coconut water, coconut kernel, chia seed and arabica coffee,...
Uncle Tobys is offering new oats variants – Ancient Grains and Steel Cut Quick Cook – in time for winter.
Ancient Grains is a blend of 100 per cent Australian-grown oats, with added...
An innovative new partnership between Shazam and Nestlé sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion.
The KitKat team is on the search for people to join...
Nut Delight, the flagship snack bar of Go Natural, has achieved a Health Star Rating of 4.5.
Go Natural says Nut Delight boasts more than 60 health claims under the new food-labelling regulations....
