Caltex brings back Ampol

    Caltex Australia announced in late December that it will be bringing Ampol back to forecourts across the country after it was retired almost 25 years ago.

    The Australian Motorists Petrol Company, which later became Ampol, was founded in 1936. Ampol has also been part of the ethos of Caltex Australia since the two companies merged in 1995.

    Identity update

    The reinvigoration of the Ampol brand will include an identity update across the entire network.

    The transition from the Caltex name to Ampol will occur over the next three years in a staged rollout. The first newly branded stores are expected to be rolled out this year.

    Iconic and trusted

    Managing Director and CEO of Caltex Australia Julian Segal says the announcement is a great opportunity for the company to bring back this iconic brand.

    “Ampol is an iconic Australian name – a brand which reflects our deep Australian heritage and expertise,” he said.

    “Our market research confirmed that Ampol continues to be regarded as a trusted brand by Australian consumers – even those who weren’t born when the brand was retired. Our decision to bring Ampol back reflects the focus we still have today on our heritage of friendly and efficient service, high-quality Australian-made products and being part of the local community.

    “Many of our employees and customers still have strong memories of what Ampol stood for in Australia. It’s a brand that our people, partners and customers can be proud to be part of helping to recreate and revitalise and it remains a perfect fit for the modern company we are today.

    “Transitioning to an Australian-owned brand will give us the freedom and independence to evolve here in Australia. Everything else about our business remains the same – including the development and delivery of high-quality premium fuels to all of our customers.”

    Latest articles

    Nespresso turns each cup carbon neutral

    Nespresso is committing to making each of their Nespresso coffee’s – whether it be at home or professional customers, carbon neutral by 2022. The team...

    A berry exciting new flavour from Whittaker’s

    Whittaker’s is out here making confectionery choices even more difficult, with their latest flavour – Berry Forest. The new creation is encased in Whittaker’s 33%...

    Newsagents drive community campaign during National Newsagent Week

    Newsagents and their communities celebrate National Newsagent Week on 19-26 September. The Australian Lottery and Newsagents Association (ALNA) is celebrating newsagents across the country during...

    Weekly petrol prices

    The average price of unleaded petrol in Australia dropped 5.5¢ to 124.2¢ a litre nationally in the week ending 13 September, according to the...

    Related articles