Heinz has received a birthday card with a difference from Hungry Jack’s and Four’N Twenty on its 150th anniversary.
The burger and pie giants have shared their congratulations on billboards across the country.
In addition to premium locations at Sydney Airport and Melbourne’s Young and Jackson site (pictured below), the campaign to mark Heinz’s big milestone will also roll out across social channels later this month with sentiments including ‘The burgers are better with you’ and ‘You’ve got us covered’.
Mateship, mate
Heinz says this is Aussie mateship at its finest.
“It’s not just the love and loyalty our consumers have for Heinz products that make it possible to achieve a major milestone like 150 years, but also the partnerships that have been fostered with great companies that use our products to complement their own,” Kraft Heinz Australia Chief Marketing Officer Shalabh Atray said.
Patties Foods GM Marketing and Innovation Anand Surujpal said: “It’s not often you get to wish a company happy birthday for making it to 150 years. Heinz Tomato Ketchup goes perfectly with a Four’N Twenty pie, and we were only too happy to participate.”
Hungry Jack’s Director of Brand Claudia Cullen added: “Heinz Tomato Ketchup is an ideal addition to a Hungry Jack’s burger, and we wish Heinz a very happy 150th birthday.”
The campaign is an idea from Melbourne-based advertising agency Cummins&Partners.
