Bae Juice is set to be the first-ever hangover prevention beverage to be featured on the top shelf of Coles Express stores, says the brand, setting a new benchmark in convenience retail.
From Monday (5 August), Bae Juice will be available in over 680 Coles Express stores nationwide for a four-week stint of being “right on the counter-top at checkout”.
“We are thrilled to announce our partnership with Coles Express, which brings Bae Juice to over 5000 convenience stores across Australia,” says Liam Gostencnik, co-founder of Bae Juice.
“This partnership is a tremendous opportunity for us and a testament to the effectiveness of Bae Juice as the go-to solution for consumers seeking natural hangover relief.”
The decision to collaborate with Coles Express underscores Bae Juice’s commitment to making their innovative product widely accessible.
“We firmly believe that Bae Juice’s unique formula establishes us as leaders in the hangover prevention category,” adds fellow co-founder Tim O’Sullivan.
“Expanding into Coles Express not only strengthens our market position but also opens up numerous avenues for growth and consumer engagement.”
“For over three years, we have tirelessly pursue every avenue to bring Bae Juice to Coles Express,” adds Mr Gostencnik. “This partnership is a monumental breakthrough for us and a testament to our team’s dedication and ongoing momentum.”
Looking ahead, Bae Juice is focused on enhancing its presence within the convenience market to ensure widespread accessibility for consumers across Australia.
“We are excited about the opportunity to expand our reach with some more exciting opportunities in the works over the next two months,” says Mr O’Sullivan.
