Bae Juice, “the world’s first all-natural hangover prevention drink made from 100% Korean pear juice”, has announced its expansion into over 400 Ampol Foodary stores across Australia. Bae Juice’s total store presence has grown to 5000 locations.
Ampol is an independent Australian company that supplies the country’s largest branded petrol and convenience network and has a reputation for stocking innovative products that cater to consumers’ needs.
Bae Juice to date has sold almost four million units across the Australian and US markets.
Bae Juice co-founder Tim O’Sullivan says, “The product speaks for itself: Its 100% natural, tasty, affordable, helps your hangover and is now extremely accessible across Australia now thanks to Ampol Foodary Stores.”
“We’re thrilled to see Bae Juice hit the fridges at Ampol Foodary stores, a brand that shares our commitment to quality and innovation,” says Be Juice co-founder Liam Gostencnik. “This partnership is yet another sign that our product is not only working but also resonating with consumers. It’s a significant milestone that adds to the other exciting opportunities we have coming up.”
Bae Juice continues to create a new category with unmatched success, challenging the norms of product marketing in retail.
“The brand’s approach is anything but traditional—creating commercial skits to announce new partnerships and relying on a social media strategy focused on maximising product visibility, it works every time.”
Mr O’Sullivan said: “Our social media strategy is simple, get as many eyeballs on the product as possible and push consumers to our loyal retailers, it’s been a proven strategy outside of expensive billboards and influencers with lots of followers and zero engagement.”
