The Australian Retailers Association (ARA) estimates Australians will spend around $2 billion in celebration of Mother’s Day this year.
Of this, flowers will account for $200 million, while dining out will account for the lion’s share at more than $300 million.
ARA Executive Director Russell Zimmerman says Mother’s Day is one of Australia’s biggest spending occasions, second only to Christmas.
“Mother’s Day has always been a big gift-giving opportunity, with most Aussies touched by the day in some way, whether it be their own mother, the mother of their children, or grandmother,” he said.
“As a result, some retail categories are likely to see a much-needed lift in sales as mums around Australia are spoiled by their families.”
Categories expected to pick up extra sales in the lead-up to Mother’s Day include florists, jewellers, newsagents (cards and wrapping), fashion stores, gift cards, experiences such as massages and spas, chocolates and confectionery, as well as restaurants and cafés.
“Mother’s Day lunches are hugely popular in Australia, with restaurants and cafés often booked out well in advance, while celebrating with the traditional Sunday roast at home will also lead to an increase in grocery purchases associated with home entertaining,” Mr Zimmerman said.
“With consumer confidence traditionally declining in the lead-up to elections, retailers will be using Mother’s Day as an opportunity to increase sales by offering tailored gifts, packages or products that may have appeal to mums.”