There must be something sweet in the air, because the confectionery category is now brimming with new product developments.
Perhaps it has something to do with the Easter season, or perhaps with companies reacting to and capitalising on the great changes that 2020 caused.
“2020 saw a significant impact to the confectionery category, with a real shift towards sharing formats,” Nestlé Australia Convenience and Impulse Channel Manager Anna Matheson says.
Bite-sized believed to please
Ms Matheson discusses the launch of Allen’s Mini Bites.
“To guarantee 2021 starts off sweet, Australia’s iconic lolly brand Allen’s and choc favourite Chokito are launching three new bite-sized treats,” she says.
“The new Bites creations bring together familiar favourites in miniature form. After all, everything is always better with chocolate! Perfect for all occasions and shareable in size, Allen’s Mini White Choc Raspberries, Allen’s Mini Chocolate Black Cats and Chokito Bites are sure to bring a smile to your next gathering.”
Cooks Confectionery keeps up the trend
Cooks Confectionery is another brand on top of the bite-sized business.
2021 sees the brand known for its Scorched Peanut Bar turn to bite-sized pieces.
“Australia has welcomed the Scorched Peanut Bar back into their hearts with open arms,” Cooks Managing Director Ruben Lezcano says.
“Building on this, the Scorched Peanut Bar will be expanding in 2021 into other categories through seasonal offerings, hangsell bite size, share packs and gifting. Starting things off will be the Scorched Peanut Bites, mini-Scorched Peanut Bars in a convenient 140g bag.”
Ferrero fears no trend
Ferrero’s latest product launch aligns with consumer on-the-go attitudes, while the range also addresses portion control and sustainability trends.
“Ferrero has long offered products in a variety of sizes to suit intended occasions,” Ferrero Australia Category Development Director Sheri Juchau says.
“Individual portions, most under 130kcal (500 kilojoules), complement nutritional information and ingredients displayed on-pack help consumers choose the foods they enjoy, as part of their own varied diet throughout their day.”
To find out what other new product developments have been hitting the confectionery aisle, head to the latest issue of Convenience World magazine.
