Pablo & Rusty’s Coffee Roasters is committed to positively impacting people and the planet through coffee. The Sydney based company’s CEO Abdullah Ramay spoke to Convenience World about its focus on climate, the challenges and opportunities for the sector, and outlook for the year ahead.
Supplying more than 100 partner venues and serving its community of home and office coffee drinkers across Australia, Pablo & Rusty’s also has two flagship cafes in Sydney and Brisbane CBDs, which allows the business to stay in touch with the consumer and the industry.
“We’re an impact focused organisation, we’re a B Corp, certified Carbon Neutral Organisation and 1% for the Planet member,” Pablo & Rusty’s CEO Abdullah Ramay said. “And we want to help all of Australia drink better coffee.”
Pablo & Rusty’s (P&R) sources, roasts, and brews coffee products he describes as “delicious and innovative”. The range includes three specialty blends, espresso and filter single-origins, and some of the “rarest and most sought after” coffees in the world in its Expedition Program. P&R also produces specialty pods, which are 100 per cent compostable, as well as specialty concentrate and ready-to-drink (RTD) coffees.
P&R has been in business for more than 10 years, with a commitment to making it easier for all Australians to drink better (“delicious and sustainable”) coffee.
“We’ve grown in double digits most of those years,” Mr Ramay said.
“Covid-19 has been a challenge for us, like everyone else. However, that allowed us to diversify and launch new channels and products.
“We’re still relatively small, yet provide an exceptional value proposition for small and large customers, coupled with a drive to create a positive impact in our world. We have ambitious goals to grow to keep increasing the good that we can do.”
Resetting community engagement
The pandemic put a stop to many social events but allowed the business to rethink how it engages and interacts with its community.
“We doubled down on our digital training offerings, launching online masterclasses reaching consumers in their homes, and cafe owners in their bars, by leveraging digital channels,” Mr Ramay said.
“At the same time, we’re excited to be back out seeing our customers, having them join us at our roastery and engaging with our community at industry and community events.”
He adds that P&R wants “to keep some of the digital interactions that picked up during Covid-19 – this way we get the best of both worlds: in person and digital”.
Read the profile in full in the June issue of Convenience World.