SPAR Poland has relaunched its SPAR Express store in Krakow, located next to the famous Wawel Castle, introducing a new convenience model to the market.
The store meets the easy shopping standards and flexibility demanded by city-centre locations. SPAR Poland aims to increase the number of SPAR Express stores located in city centres through its multi-format offer, providing greater convenience to busy customers.
The new SPAR Express store is in a popular tourist area. The needs of international tourists are addressed by using both Polish and English names for category communication. The product range is strongly focused on fresh and food to go, targeting customers looking for convenient, ready-meal solutions. The store offers a wide choice of sandwiches, wraps, salads and fresh juice. A strong emphasis is placed on high-quality coffee, with Costa coffee being offered in-store, accompanied by a selection of muffins, doughnuts and croissants.
The operating costs of the store were carefully considered. For example, the product range was selected to match the requirements of a convenience store aimed at meeting varied customer needs. A convenient location, quick shopping layout, price and quality ratio, as well as a healthy product offering, were all factors given a lot of attention in light of today’s customer demands.
SPAR Poland plans to roll out this concept to other city-centre locations, after making any adjustments necessary based on the outcome of the pilot and adaptations needed for each location.
