New research reveals a growing divide in attitudes toward electric vehicle (EV) adoption.
According to the 2025 Shell Recharge Driver Survey, which looks at the view of over 15,000 drivers across Europe, the US and China, while existing EV drivers report increased confidence and satisfaction, interest among internal combustion engine (ICE) drivers has plateaued or declined.
The survey highlights a significant increase in confidence among existing EV drivers. Six in 10 (61%) of those surveyed agree that they worry less than a year ago about running out of charge, and nearly three-quarters (72%) say that the options and availability of public charging points has improved.
However, the research also finds appetite for EVs among ICE drivers is declining. In the US, the interest is marginally lower (31% in 2025 versus 34% in 2024), while in Europe, it has decreased more substantially (41% in 2025 versus 48% in 2024).
Cost remains the leading barrier to EV adoption, particularly in Europe, where 43% of surveyed non-EV drivers cite affordability.
Phasing out traditional fuel vehicles
Nine in 10 (91%) surveyed EV drivers (both battery EVs and plug-in hybrid EVs) indicate they would consider another EV as their next vehicle.
When it comes to policies encouraging the phase-out of ICE vehicles, 46% of surveyed drivers of petrol and diesel cars in the US say they agree with such policies, and in Europe the figure is 44%.
That backing also appears conditional on changes in prices of EVs: 56% of the surveyed supporters of ICE phase-out would continue their support if EVs stay more expensive than petrol and diesel vehicles. Similarly, 50% would still support ICE phase-out if charging infrastructure does not improve.
Convenience retail a top priority
A significant majority (75% of surveyed EV drivers and 80% of surveyed non-EV drivers) purchase at least one non-fuel retail item monthly.
Coffee emerged as the most popular choice among all drivers with four in 10 (41%) respondents enjoying at least a cup each month. However, six in 10 (60%) of those surveyed state they would only buy coffee from a service station if it was deemed good quality.
