Tag: survey

Re-opening businesses confident despite challenges

A KPMG survey of 90 retail and hospitality businesses reveals 80% expect their performances to hit pre-Covid levels over the next 12 months This optimism comes despite ongoing concerns around labour shortages and...

Post-pandemic shopper prefers in-store shopping

While Covid-19 has accelerated online retail growth, consumers are eager to return to in-store shopping, finds new research commissioned by Emarsys. The survey of more than 1500 Australian and New Zealand consumers revealed that...

Getting social in 2022

Hootsuite has released its sixth annual Social Trends Report, which reveals the major forces set to shape social as we know it in 2022. The survey of 18,000-plus marketers – backed by global...

Gen Z prioritises digital life

A new study reveals the increased importance of online experiences over in-person ones, with people basing real-life decisions on what they see online. The study, released by e-commerce platform Squarespace in partnership with...

Aussies set to spend over $11b on Christmas gifts

Australians are set to spend over $11 billion on Christmas presents this year, according to research from the Australian Retailers Association (ARA) in conjunction with Roy Morgan. A “significant proportion” of this sum...

ARA members call for leadership on vaccinations

Survey results from the Australian Retailers Association (ARA) shows that 67% of businesses believe Covid vaccines should be mandatory for frontline retail staff. This is with the allowance for government approved exemptions, but...

Using QR codes to get closer to consumers

A recent study reveals QR codes are an effective way to deeply connect brands with consumers. According to the study from out-of-home (OOH) media company Shopper Media, 8-in-10 of the consumers surveyed have...

Consumers keep companies accountable

While consumers are aware that their behaviour can make changes, they still hold businesses accountable for a whole host of sustainability issues. Almost half (48%) of global consumers believe companies are responsible for...
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