Ferrero is celebrating 50 years in Australia, with a growing portfolio in tow.
Over the last 10 years, the company has seen 91% growth. Ferrero Australia says the majority of this success has been delivered in the last four years, as it seeks to move beyond confectionery into sweet packaged food categories.
The business’ strategy has seen Ferrero Australia successfully expand into four new categories in the last four years. This, alongside increased share for Ferrero’s popular brands, has contributed to significant volume growth of 31% since late 2020.
Ferrero Australia Managing Director Massimo D’Ambrosio says the company’s story in Australia showcases its unique ability to blend family values with modern sustainability practices, ensuring that its much-loved products will be enjoyed for generations to come
“Ferrero’s successful 50-year journey in Australia is made possible by our commitment to creating quality products and innovating to bring new products to the market, all while having highest regard for how and where we source our ingredients to minimise our impact on the planet,” he says.
Growing portfolio
Nutella
The Nutella brand is so ubiquitous, according to Ferrero, that it is one of the only consumer brands with an international ‘day’ – World Nutella Day, which was celebrated last month.
Nutella even surpassed local cupboard staples to become the number one spread in Australia in 2023 and today, a jar of Nutella can be found in one in three Australian homes (Circana shopper panel, Total Nutella (Spreads and Biscuits), MAT to 26/1/25).
Ferrero Rocher
The Ferrero Rocher range has become synonymous with seasonal moments, says Ferrero, with the business capturing a “significant share” of the local market across Easter and Christmas.
Biscuits
Latest entrant, Nutella Biscuits, launched in Italy in 2019, before launching in Australia in 2023.
Freezer
In the freezer aisle, Kinder Bueno cones launched in October, joining the Ferrero Rocher multipack as well as Raffaello and Rondnoir frozen desserts.
Better for you
In spring 2024, Ferrero entered the better-for-you category with the launch of Fulfil Protein and Vitamin Bars.
Bakery
In 2025, Ferrero has already added Nutella frozen bakery products to its out of home offering, with Nutella Croissants and Nutella Muffins now available for cafe partners.
Infrastructure and sustainability initiatives
Ferrero’s commitment to Australia extends beyond its product offering, including substantial investments in local infrastructure and sustainability initiatives.
Ferrero’s Lithgow factory in regional NSW opened in 1976 as the company’s first factory outside of Europe, and today is a major local employer, serving as the hub for Nutella production for Australia, New Zealand and East Asia.
Over the past three years, Ferrero Australia has invested $30 million in its Lithgow site with a further $8 million in FY24/25. These commitments have enabled a range of sustainability initiatives such as rooftop solar which generates around 20% of the factory’s energy needs, and water efficiency measures that have reduced consumption by 44% in absolute terms in the last year.
To support the company’s growth plans, Ferrero has invested in purpose-built warehousing capacity in Kemps Creek. The new facility, owned and operated by Ceva Logistics, was opened in late 2024.
Last year, the company also contributed more than $2 million in product donations to charities including Foodbank, Crêpes for Change, and OzHarvest, as well as the Seven Valleys Visitor Information Centre in Lithgow, where Nutella sales support tourism efforts in the area.
