The Insights Family, the global “leader” in kids, parents and young adult market insights, has released its flagship report, ‘Future Forecast 2025’.
Now in its seventh edition, the free report provides foresight on emerging consumer shifts and industry trends that are shaping how organisations connect with young audiences in 2025 and beyond.
This year, ‘Future Forecast 2025’ identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing, the bridging of physical and digital experiences, the evolving role of gaming in brand integrations, AI’s impact on children’s creativity, and the intersection of play and learning in education.
Previous editions have successfully predicted trends such as kids’ growing demand for sustainable products (2018), generation speak (2019), the growth in popularity of UGC-centric platforms such as Roblox (2020), STEM toys boom (2021), the rise of AI companion apps (2022), video platforms as alternative educational tools (2023) and anime’s rising popularity (2024).
“Our goal is to help IP owners, entertainment companies and brands targeting kids and families not just respond to change but anticipate it,” says The Insights Family CEO Tom Williams.
“We believe this year’s Future Forecast provides leaders with the unique insights that can help them make considered assessments about the future.”
The trends
Meeting the mental and physical health needs of modern families
The growing focus on family wellbeing creates opportunities for innovative products and experiences that support mental and physical health.
Flavour-powered brand partnerships take on sensory marketing
Strategic partnerships that blend categories and appeal to young audiences through multi-sensory experiences.
Agnostic desire for engagement: gaming in the real world
Gaming culture continues to blur the lines between online and offline, demanding seamless interactions that redefine brand engagement.
The new frontier of immersive advertising
Brands must create engaging, immersive experiences that resonate with digital-native audiences while driving measurable results.
How AI is empowering the next generation
AI is transforming how kids interact with entertainment properties, enabling creative expression and innovation.
The future of education: where play, tech, and learning converge
The intersection of play, technology, and learning offers brands new avenues to contribute to the future of education.
The ‘Future Forecast 2025’ report is available as a free download and is complemented by an in-depth webinar on Tuesday, 4 February. To download the report and register for the webinar, click here.
