Woolworths and BIG W have partnered with Minecraft to launch a new collectible, Minecraft Cubeez. 
Arriving later this month, the collectible comes as Minecraft’s popularity continues to grow since its introduction into Australian schools for STEM-based learning, expansion into new gaming platforms and the anticipation of a blockbuster movie set to be released in April.
Customers will be able to collect a Minecraft Cubeez free with every $30 they spend in a single eligible transaction at Woolworths supermarkets, BIG W, MILKRUN and select Woolworths Metro stores.
Each pack contains one buildable cardboard block with 40 unique Cubeez to collect. Customers can build characters like Steve and Alex, creatures like creeper and Enderman, and “iconic” blocks such as the crafting table and diamond ore. Made from FSC certified recycled paper, Cubeez are 100% kerbside recyclable in Australia.
Woolworths Group Chief Marketing Officer Andrew Hicks says Minecraft Cubeez has been designed in a fun and interactive way for families to unleash their creativity.
“Blending digital inspiration and interactive play, the program promises to deliver an opportunity for avid Minecraft players and new fans alike to build their own Minecraft adventures, block by block in real life,” he says.
“We’re pleased once again to be making it easier for customers when they shop in-store or online to collect a Cubeez for free with every $30 spent in an eligible shop, with the collectibles program available in both Woolworths supermarkets and BIG W.”
Minecraft Consumer Products Senior Director Federico San Martin adds: “We are thrilled to partner with Woolworths and BIG W, to bring this exciting retail partnership, Minecraft Cubeez to our Australian fans. This collaboration is a testament to the enduring popularity of Minecraft and its ability to inspire creativity and imagination both on and off the screen.”
A special collector case will also be available at Woolworths supermarkets, Metro and BIG W for $10.
