The 2024 Asia Pacific Fuel Industry Forum (APFIF), held from 23-25 September in Brisbane, delivered three dynamic days of workshops, networking, and forward-thinking presentations under the umbrella theme of ‘Evolution at Speed.’
This year’s 2024 APFIF was attended by a record number of delegates drawn from a broad cross-section of fuel industry professionals. The Forum embraced the theme of ‘Evolution at Speed’ in recognition of the transformative shifts experienced by the Australian fuel industry over the last three decades and the accelerating pace of change facing businesses in the coming years.
Day 1: Insightful workshops and a warm welcome
The Forum kicked off with three focused workshops, setting the tone for the event by diving straight into the challenges and opportunities confronting different sectors of the industry.
- UPSS (Underground Petroleum Storage Systems) management
This workshop highlighted the increasing importance of regulatory oversight in managing environmental risks. Delegates debated the merits of moving towards a mandatory framework for UPSS operations, with a consensus emerging around the need for the industry to work closely with regulators to ensure a sustainable future for underground fuel storage in Australia. - The future of retail
The retail sector workshop provided a comprehensive look at evolving consumer behaviours and the digital innovations reshaping the fuel retail environment. Discussions centred around how retailers can adapt to meet the growing demand for low-carbon options while maintaining profitability. There was strong emphasis on integrating new technologies to enhance customer experience and stay ahead in a highly competitive market. - Challenges for fuel distributors
Fuel distribution businesses are facing increasing operational risks as well as workforce shortages and demographic shifts. The session examined how distributors are adapting to these pressures and explored potential solutions to address workforce gaps, while ensuring operational resilience in an evolving regulatory landscape.
The first day concluded with the APFIF BBQ Welcome Dinner, sponsored by UCB. This relaxed setting provided an ideal platform for delegates to socialise and establish connections before the main proceedings began.
Day 2: Industry challenges, opportunities, and low-carbon futures
Day two began with an exceptional breakfast address by Matt Halliday, CEO of Ampol. In his keynote speech, Mr Halliday outlined how Ampol is navigating the key challenges facing the industry, including the global shift towards low-carbon mobility. He emphasised the need for resilience and agility as the industry grapples with macroeconomic pressures, policy changes, and evolving consumer preferences.
Following Mr Halliday’s address, the day proceeded with a series of presentations addressing the broader macroeconomic and geopolitical trends affecting the Australian fuel industry. Delegates gained insights into the evolving global energy landscape, trade dynamics, and how these factors influence local fuel wholesale and retail markets.
The day’s focus then shifted towards technological innovation, with deep dives into low-carbon drive train developments. Industry experts, including Scott Nargar from Hyundai and Casey Hyun from Global Design Index, explored the latest advancements in electric vehicles (EVs), hydrogen fuel cells, and hybrid technologies. Their presentations highlighted the strategic importance of investing in new vehicle technologies to meet both regulatory requirements and consumer demand for sustainable mobility solutions.
The second day of the forum concluded with a highly anticipated networking dinner, sponsored by Gallagher Insurance Brokers, offering delegates yet another chance to foster relationships and discuss the takeaways from a busy day of learning and exchange.
Day 3: Inspiration, commercial property insights, and mental resilience
The third day of the Forum opened with an inspiring keynote address from none other than Jack Cowin, the iconic founder of Hungry Jack’s. Mr Cowin captivated the audience with his compelling personal business journey and shared 13 life lessons that have guided him throughout his entrepreneurial career. His insights provided valuable leadership guidance for delegates, with a particular emphasis on the power of resilience, innovation, and adaptability—qualities critical for navigating today’s ever-changing market landscape.
Mr Cowin also touched on the significant opportunities for Australia’s Petroleum & Convenience (P&C) industry, particularly in leveraging Quick Service Restaurants (QSR) to drive new customer missions at service stations. This approach is becoming increasingly important as service stations diversify their offerings to attract more foot traffic and create new revenue streams.
Following Mr Cowin’s keynote, Jason Weate from Dexus presented a fascinating session on the increasing value of P&C assets within the commercial property market. Mr Weate explained that commercial property investors are bullish about the future of P&C real estate, as the industry demonstrates a unique ability to adapt to changing consumer behaviours and technological trends. His presentation provided insights into how the sector’s evolving footprint offers promising investment opportunities for savvy investors.
The final highlight of the day was a masterclass by Dr. Paige Williams, who tackled the topic of mental resilience in an era of disruption. With the fuel industry facing continuous change and uncertainty, Dr. Williams shared strategies for maintaining a healthy mindset, encouraging delegates to embrace a proactive approach to mental well-being as they navigate the pressures of leading in turbulent times.
Exhibitor engagement and networking
Throughout the three days of the forum, over 45 exhibitors showcased their products and services, providing a wealth of networking opportunities for delegates. Exhibitors ranged from technology providers to equipment manufacturers and P&C product suppliers, offering innovative solutions to the challenges faced by the industry.
Notably, the Roasting Warehouse exhibit proved a popular stop for delegates, who enjoyed fresh hot coffees while perusing the offerings of various exhibitors, including attendees from a neighbouring defence industry conference.
Australian Fuel and Convenience Awards Gala Dinner 
The event culminated in the prestigious Australian Fuel and Convenience Awards Gala Dinner, a glittering evening of celebration where the industry’s achievements over the past year were recognised. Delegates came together to honour those businesses demonstrating exceptional commitment to operational excellence and community service.
The award winners for 2024 were as follows:
- Retailer of the Year: Campbell Petroleum Distributors
- Products, Technology & Services Supplier (Convenience): WEX Australia Ltd
- Products, Technology & Service Supplier (Fuel): IOR
- Fuel Supplier of the Year (<150ML): Simpsons Fuel
- Fuel Supplier of the Year (>150ML): Lowes Petroleum
- Marg Taylor Award for Community Spirit: Purtill Group.
These awards underscore the industry’s ongoing dedication to innovation, excellence, and service to the community, with each winner setting a benchmark for others to follow.
Conclusion and looking ahead
The 2024 APFIF was an exceptional platform for industry professionals to engage in meaningful dialogue, share knowledge, and celebrate the achievements of the past year. With a focus on the accelerating changes shaping the fuel industry, delegates left with valuable insights and practical strategies to navigate the challenges ahead.
“Special thanks are due to Amy Harvey and the Retail Media team for their efforts in staging this successful event,” ACAPMA CEO Mark McKenzie said. “As we look ahead, excitement is already building for APFIF 2025, set to take place on the Gold Coast from 15-18 September, promising another enriching experience for the industry.
“In an era of rapid evolution, the fuel industry remains agile and resilient, and events like APFIF continue to play a crucial role in driving its future success.”
