Asahi Lifestyle Beverages has launched a nationwide campaign in over 10,000 convenience stores, service stations, QSRs and other major retail chains to raise funds for charities as part of The Big Giveback.
The Big Giveback will see 10 cents from the sale of non-alcoholic drinks including Schweppes, Cool Ridge water, Solo, Gatorade and Lipton Iced Tea sold at these participating locations throughout August donated to help people in need.
More than 700 Ampol/Caltex sites, 260 Metro Petroleum sites and around 700 Coles Expresses will participate in the campaign, displaying point-of-sale and other in-store material.
Most stores will raise funds for Asahi Lifestyle Beverages’ flagship partner The Smith Family while some will donate to their charity of choice.
Help for those in need
Children’s education charity The Smith Family recently commissioned a survey revealing 63% of Australians are concerned about the gap between Australia’s ‘haves’ and ‘have-nots’.
It also found 48% of Australians believe this gap has widened since the Covid-19 pandemic began, and many are concerned about the social and educational impacts of the pandemic on children and young people.
The Smith Family’s Acting CEO Judy Barraclough says the charity is seeing firsthand some of the biggest challenges facing those in our most disadvantaged communities.
“We see every day the struggles of families in severe financial stress and the effects these can have on children’s education – and the latest lockdowns in many parts of the country have caused significant upheaval again in people’s lives.”
Ms Barraclough thanked Asahi Lifestyle Beverages for helping to raise much-needed funds at this critical time.
“This support can make all the difference in a young person’s life, helping them persevere through the toughest of circumstances to continue their education and create a better future for themselves.”
All funds received by The Smith Family will go to its Learning for Life program, which currently supports the education of almost 58,000 students experiencing disadvantage across Australia.
How to give back
Australians can support The Big Giveback at participating retailers including BP, Metro Petroleum, EG Group, APCO, Ampol, New Sunrise, UCB, Coles Express, NightOwl, and Urbanista.
There will be more announcements later this year about a second instalment of the Big Giveback 2021, which will involve new retail chains.
