The National Rugby League (NRL) and Ampol have agreed to a naming rights partnership until the 2023 State of Origin Series.
Adelaide will add to Origin’s growing national footprint, by holding its first ever stand-alone series on 4 November.
“We’re delighted Ampol has joined us as naming rights partner for Australia’s biggest sporting rivalry, State of Origin,” says NRL Chief Executive Andrew Abdo.
“This series always captures the interest and passion of sports fans and this year we will expand into Adelaide for the very first time.”
Mr Abdo continues by talking about Ampol’s place within Australia.
“… so many Australians grew up with Ampol in their neighbourhoods and remember the long history Ampol has with our game.
“This partnership will benefit the entire rugby league ecosystem. From grassroots participation through to our elite competition.”
Last year’s State of Origin series opener was the most watched television program in Australia with a viewing audience of 3.23 million people.
Ampol Managing Director and CEO, Matt Halliday says the State of Origin’s brand and audience is the perfect place to showcase the revitalisation of the brand.
“As we transition our national retail network to Ampol over the next two years, this new partnership with the NRL will reignite old and new customer connections with our iconic brand.
“State of Origin’s position as the pinnacle of the rugby league and one of the biggest events on the Australian sporting calendar also aligns with our own commitment to return Ampol as Australia’s number one fuel brand.”
