The grand opening of the exciting new store ran from September 28 to 30, offering huge exposure and a fantastic new convenience option for the bustling CBD hub.
The event featured promo teams, Owlando (NightOwl’s Mascot), the Owl Van, amazing in-store offers and huge giveaways of favourites such as Smith’s chips, Kit Kats, Cherry Ripes, Red Bulls, doughnuts, V energy drinks, and Ice Breaks.
Franchisees of the Adelaide Street store Andy and Yutah Hursthouse were overjoyed with the success of the launch.
“We are just so thankful for the positive response we’ve had so far and couldn’t have asked for a better launch,” Mr Hursthouse said.
“The locals have really welcomed our store and we are already getting to know some of the regular shoppers.”
The NightOwl store will continue to improve the region and will be a welcome addition for locals, commuters and tourists who are forever in need of an all-in-one convenience option.
As part of NightOwl’s ‘Store of the Future’ rollout, the Adelaide Street store features an innovative new layout and product/service offering that encompasses the modern shoppers’ needs and lends itself to a high- tech lifestyle.
High-tech LED screens provide customers with information on promotions and offers from a distance while in-store TVs streamline the shopping experience displaying a range of combo deals and popular products.
The digital presence within the stores has received significant praise from customers, with many of them making NightOwl their regular convenience option over less technologically advanced competitors.
The Adelaide Street NightOwl store features the following leading-edge Store of the Future offerings:
- A barista-quality in-store café experience at exceptional prices backed by a 100 per cent taste guarantee.
- A comprehensive health and beauty section.
- An on-the-go food service offering with healthy ready-to-eat options plus traditional favourites.
- A wide-ranging grocery and local fresh produce offering.
- A stylish new ‘Fun Wall’ for frozen beverages and ice-creams.
- Newspapers, magazines and a high-tech mobile phone accessory unit.
NightOwl will contribute to the Brisbane region with state-of-the-art stores.
NightOwl set for ‘Summer of Fun’
NightOwl has teamed with Australian streaming music service Guvera to create the ‘Summer of Fun’ campaign.
NightOwl says the partnership gives customers the chance to win the ultimate summer experience of a trip to California for two people, travelling from Los Angeles to Las Vegas and San Francisco, as well as offering nearly half a million dollars’ worth of prizes and giveaways.
Following the release of her new single, Feel the Love, DJ Tigerlily is set to join the campaign.
NightOwl Director of Marketing and Buying Craig Scarr says DJ Tigerlily is perfect for NightOwl.
“Her fan base is huge and will help elevate the Summer of Fun message across the country,” he said. “She will be conducting a NightOwl in-store appearance and offering her fans tickets to one of her club shows, which we know will resonate well with our customer demographic.”
The campaign will be heavily supported by Guvera, in-platform and across various marketing communication channels to maximise exposure, encourage user engagement within the NightOwl brand channel while driving users in-store to redeem prizes via a scratch card offered with purchases in-store.
“Guvera is excited to be working with NightOwl, an iconic Australian brand,” Guvera Global Commercial Director Stephen Deane said. “Through this campaign, Guvera has been able to deliver a holistic campaign incorporating talent, creative production, technology and media to produce what will be known as the ‘Summer of Fun’. We’re proud to have produced a full-service offering, and to present unique marketing and promotional solutions to our valued partners.”
The campaign launched on November 16 and is set to run throughout summer, concluding in March.
NightOwl and Guvera believe the integration of music and entertainment into a retail space will result in a powerful brand alignment for maximum exposure to the 16- to 34-year-old market.