Zarraffa’s Coffee has released a limited time only matcha drink range. 
Made with premium green tea matcha, the range will be available in three beverage options: the “refreshingly” cold Iced Matcha and Matcha Fusion with Strawberry Foam, plus a “rich, velvety” Matcha Latte. All options serve up the chance to win one of two trips to Japan.
Zarraffa’s CEO Marnie Sheldon believes it’s the right time for the specialty coffee company to introduce matcha, a beverage made from green tea concentrate, known for its unique taste of mellow earthy notes and vibrant green colour.
“The range is the must-try drink of the summer and introducing this new flavour profile is all about bringing a fresh and exciting beverage choice for our customers,” she says.
“We’re excited to launch the range, which has been developed based on customer feedback and the Aussie love affair with matcha-flavoured foods and beverages.”
The Iced Matcha is promoted as a “refreshing blend” of “rich” matcha, combined with milk and ice, creating the “perfect balance of a cool, energising summer beverage”.
For those who prefer something sweet, the Matcha Fusion with Strawberry Foam blends the “earthy notes” of matcha with the “fruitiness” of strawberries, topped with a “light and airy” strawberry foam. The add-on will also be available to top off any beverage at Zarraffa’s.
The Matcha Latte is described as “delightfully rich and velvety”.
As a loyalty bonus for its Z Card members, Zarraffa’s is giving away one of two holidays to Japan (valued at $10,000 each). By swiping their Zarraffa’s Z Card with any matcha drink purchase, members will go into the draw.
