Zarraffa’s Coffee is brewing up a third location in Rockhampton, building on the success of the Gracemere store which opened in April.
Conveniently located on the thoroughfare of George Street, the new site will offer all the benefits of Zarraffa’s innovative drive thru model as a full-service store, aiming to cater to the growing demand for premium quality coffee and customer service in Central Queensland.
The standalone drive thru is situated in a central location, surrounded by high-traffic retail precincts and existing quick service restaurants, offering greater visibility and accessibility for commuters and locals alike.
Rockhampton South boasts a larger format site combining the speed and convenience of the brand’s innovative drive thru model, with the comfort of an internal café setting for those who prefer to dine in.
“This latest iteration of the model represents the next evolution of our drive thru network – adapting our footprint to suit the needs of each unique community,” said Zarraffa’s Coffee CEO Marnie Sheldon. “We’re not a one size fits all approach, and this allows us to be nimbler with site selection,”
At the helm are passionate franchisees, Madyson McCall and partner Lachlan Beirne, who also own and operate the Gracemere store.
“Madyson and Lachlan continue to prove themselves as standout franchisees who are giving it their all, and the rapid growth from Gracemere to Rockhampton South is a testament to their dedication, leadership and community focus – we look forward to watching their impact on the local coffee scene,” said Ms Sheldon.
The new store will feature Zarraffa’s renowned range of signature coffee blends, along with a selection of delicious food options, including the brand’s new freshly baked in store range, breakfast items, and savoury snacks to complement the coffee experience.
Zarraffa’s strategic growth strategy is currently in play, with the Aussie-owned specialty coffee company’s sights set on expanding to over 200 sites nationally in the lead up to the 2032 Brisbane Olympics.
