Karma Wellness Water brings a new kind of vitamin water to the Australian market that has unique cap technology – KarmaCap, which stores powdered vitamins and nutrients to be enjoyed fresh upon consumption. The KarmaCap is made of polypropylene and uses an airtight seal between the cap and base to maximise freshness, quality and performance. Consumers simply peel the seal, push down the KarmaCap to release the nutrients and shake the bottle to gently mix them with the drink.
Already claimed to be popular in the US and Canada, the beverage was launched in Australia last March in Orange Mango ‘Sharper Thinking’, Acai Pomberry ‘Immunity Booster’ and Passionfruit & Green Tea ‘Mood Elevation’.
Orange Mango has been specially formulated for mental alertness and contains yerba mate, choline and coenzyme Q10, whereas Acai Pomberry is designed as an immunity booster and is rich in vitamin C and combined with zinc, berry extracts and tea polyphenols. The Passionfruit Green Tea variant has been formulated with ginseng and L-theanine to enhance mood and encourage relaxation.
John Marshall, General Manager of HGC Brands, the manufacturers of Karma Wellness Water, said the beverage is a perfect fit for those who are active and always on the go.
“The drink replenishes thirst in a tasty way, while also keeping the health-conscious consumer in mind with its vitamins and minerals,” he said.
“With such great feedback from consumers in the USA and Canada, and through our trials in Australia, there is no doubt that Australians will love this new range too.”