The Coffee Club is giving away three free coffees with every new rewards app member until 27 June 2022.
The initiative comes after rising interest rates and the recent political debate around rental and home ownership assistance for Australian millennials.
“Here at The Coffee Club, we recognise that millennials struggle with an addiction to delicious coffee. We’re just doing our part to ensure their love for coffee doesn’t impact their chances at owning a beautiful home, all through joining our rewards program and getting their caffeine fix from their local Coffee Club,” says The Coffee Club Australia Head of Marketing Chris Searles.
The Coffee Club’s loyalty program further supports customers by gaining $1 worth of reward points for every $10 spent.
“And our support doesn’t stop there! We know that, on average, Australians consume at least one cup of per day, if not more! When our rewards customers come to us for their daily coffee, they can get up to 36 coffees free per year and save almost $200,” Mr Searles said.
“In all seriousness, the cost of homeownership, along with many other things, is rising and we know this is hard for every Aussie family. While we aren’t seriously sure that we can save you a home deposit, we do truly hope that grabbing a free coffee from our expert baristas can bring you a smile and a small pocket of joy,” he said.
‘3 Free Coffees’ has launched as a second burst of activity for The Coffee Club’s ‘Coffee Is Our Middle Name’ campaign. The campaign features Melbourne-based comedian, Nick Cody, and focuses on The Coffee Club’s obsession with all things coffee from bean to cup – including sourcing sustainable beans, working with award-winning roasters, The Coffee Club’s knowledge and preparation of coffee, and of course perfecting the taste for every customer.
“The Coffee Club has been obsessed with coffee for almost 33 years, it’s what we think about every day, it’s what we live and breathe. This new campaign highlights exactly that, through some hilarious scenes with comedian Nick Cody. Come in to see The Coffee Club’s expert baristas and enjoy 3 Free Coffees on us! We’re confident in our delicious coffee – let us show you what expert coffee tastes like!,” said The Coffee Club Australia CEO Nick Bryden.
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