The Coffee Club Australia has announced a national partnership with the National Basketball League (NBL)’s The Brisbane Bullets, as the cafe chain signs on as Premier Partner for the 22/23 season.
The NBL is one of Australia’s fastest growing sports, with a dedicated fanbase and a grassroots feel that promotes community connection.
The partnership is a major step for the Brisbane Bullets heading into NBL23.
“The Coffee Club is a family-oriented business with a strong focus on the community, something that aligns so well with the Brisbane Bullets as a club.”
The partnership will include a number of exciting game day initiatives as well as a major national campaign.
The Coffee Club CEO Nick Bryden can see many synergies between the two brands and is excited about the future together.
“We’ve had successful partnerships in the past and our new alliance with The Bullets continues to grow that legacy with a family friendly sport that is seeing great growth in participation across Australia. We are excited for the season ahead and can’t wait to watch The Bullets rise to the occasion,” Mr Bryden said.
Brisbane Bullets CEO Peter McLennan says this is a significant boost for the club heading into the season proper.
“Our focus as a Club over the offseason has been to continue to strengthen our position both on and off the court. It’s a real confidence boost to the Club to have a company like The Coffee Club join the Bullets family ahead of what we are anticipating to be an exciting season,” McLennan said.
“The Club has achieved some major milestones through this off-season and The Coffee Club coming on board and joining the list of achievements is something that many people should be proud of. I’m ecstatic to welcome such a strong, well-established brand in The Coffee Club to the Bullets family.”
The Brisbane Bullets kicked of the 23 season on 2 October in Perth against the Perth Wildcats.
