The Bend Motorsport Park (The Bend) has announced a new partnership with leading Australian Energy company Viva Energy.
From July 1, 2023, Viva Energy will commence a 10-year naming rights sponsorship of The Bend, affirming the energy groups long term commitment to Motorsport and to South Australia.
The Bend Motorsport Park Managing Director Dr Sam Shahin says, “This is an exciting time for The Bend. I expect the partnership with Viva Energy will further build on The Bend’s reputation as a world class motorsport facility and will accelerate the venue’s next phase of growth as a top tier destination for both corporate and private clients across motorsport and non-motorsport events.”
There is a natural synergy between The Bend and Viva Energy as a supplier of high-quality Shell fuels and lubricants in Australia. I am looking forward to a long-term association with Viva Energy as we work to expand the facility and uses of the venue.”
Viva Energy’s 10-year sponsorship of The Bend coincides with the company’s announcement to the ASX this morning of a transaction to merge the OTR Group with Viva’s recently acquired Shell branded Coles Express network of retail sites.
OTR founder Yasser Shahin says, “The announcement today marks an incredibly exciting time for our company, delivering on several core objectives; to see OTR national, to be the leading convenience brand in Australia and to remain true to our roots headquartered in Adelaide.”
The Bend Motorsport Park, located at Tailem Bend in South Australia, is an international award winning, state of the artworld class motorsport facility, combining major spectator events, adrenaline filled experiences and unique accommodation.
