Tag: women

Move over, Charlie! Victoria identified as the chocolate ‘capital’

Roy Morgan research has shown that 14.2 million Australians aged 14 and over consume chocolate in an average four-week period, with Victoria identified as the chocolate ‘capital’. Chocolate bars were identified as the...

Targeting adventurous female consumers

Men are frequently marketed products promoting strength or an outdoor lifestyle, but women tend to be left out of this domain, leaving open an important opportunity for brands to produce female-oriented products...
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