Tag: Weis

Brand collabs to melt the heart

When is an ice cream not an ice cream? When it’s a shirt, necklace or even pyjamas. Brand collaborations and licensing deals are nothing new, but there’s been a surge of such activity...

Weis bounces into snack aisle

A licensed brand extension partnership for much-loved Weis brand takes the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle...
Advertisment

Most Popular