Pump will continue its partnership with the AFL as the official water for the 2018 season and, for the second year running, will feature all 18 AFL team names on its labels.
The...
A variety of Pump water containing electrolytes from coconut water and natural lime water hit shelves this week.
Coca-Cola Amatil (CCA), owner of sports-water brand Pump, says Pump+ natural electrolytes water is crafted...
US convenience store sales have grown steadily in the first half of 2017, according to results from a National Association of Convenience Stores (NACS) survey released this week.
The association claims that 67...
The Mount Franklin ‘Hydration for any Situation’ campaign builds on the brand’s platform released last year – ‘The Nation’s Hydration’ – and continues the light-hearted, quirky tone.
At the centre of the campaign,...
For the first time in 10 years, premium bottle water brand Fiji Water has changed the look of its iconic bottle.
The new look includes two new back labels that highlight Fiji Water’s...
Findings from Roy Morgan Research have indicated that in 2015, 5.3 million Australians drank bottled water in any given seven days – an increase from 4.9 million the year before.
The most popular...
