Smash the Sweat Archives - Convenience World Magazine

Tag: Smash the Sweat

Powerade wants Aussies to ‘Smash the Sweat”

eNewsletter Convenience Editor - 25 November 2016

Coca-Cola South Pacific has launched Powerade’s Australian summer campaign – “Smash the Sweat”. The strategy for the campaign involves tapping into the Australian love of sport through collectable summer sports-themed packaging, featuring imagery...

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