The majority of surveyed Australian shoppers (62%) no longer feel bounded by brand loyalty when it comes to consumer-packaged goods (CPG), according to SAP Emarsys.
The research, accompanied by a new guide from...
This year, customer loyalty in retail has fallen by 14% to just 65%, down from 79% in 2022, according to the SAP Emarsys ‘Customer Loyalty Index 2023’.
The annual ‘Customer Loyalty Index’ from leading omnichannel...
