Tag: salesforce

Australian e-commerce leads the charge in mass AI adoption

Salesforce has released its latest ‘State of Commerce’ report in collaboration with the Australian Retailers Association (ARA) revealing four in five Australian e-commerce businesses are already harnessing the power of artificial intelligence...

Pre-Christmas sales forecast up on last year

Australian retail sales are set to remain strong over the festive trading period, with consumers to continue spending in the face of cost-of-living challenges, according to expert insights. The most comprehensive Christmas insights...

Data crucial to capture shopper’s wallets post-Covid

Salesforce, the global leader in CRM, has released the second edition of its State of Commerce report, which reveals 90% of retailers in ANZ have reported impacts from third-party cookie depreciation as...

Putting the TikTok into your campaign

Salesforce has announced a new partnership with TikTok, enabling brands access to 7.38 million users. The partnership is said to make it easier for Commerce Cloud merchants to engage with the TikTok community,...

Customer loyalty proves precarious

Building brand trust, creating hybrid shopping and delivering personalisation at scale are key to meeting customer expectations according to Salesforce’s State of the Connected Customer Report ANZ. Released in partnership with the Australian...

Coles announces new supplier platform

Coles has announced plans for a new one-stop supplier platform that will transform how the retailer collaborates with suppliers The new platform will be powered by Salesforce, a global CRM leader, and is...

Shoppers show love for real-life digital experiences

The majority of Australian shoppers want businesses to deliver digital versions of in-store experiences. The key findings are from The reinvention of the retail experience – a joint report from Salesforce and the...
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