Tag: Ruben Lezcano

The state of confectionery

Confectionery is described by Ampol General Manager Merchandise Skye Jackson as a “key offering” within the P&C channel and a “high performing” category for Ampol. “Confectionery is an exciting category that sees a...

A sea of NPD for the confection collection

There must be something sweet in the air, because the confectionery category is now brimming with new product developments. Perhaps it has something to do with the Easter season, or perhaps with companies...

Focus on the sweet stuff

By Emily Devon Cadbury released an emotive Easter brand campaign, developed by Ogilvy Melbourne that shines a light on people who surprise others with little acts of kindness, that bring them closer together. “In...
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