Tag: RMIT

Card surcharges under fire

The federal government is cracking down on unfair and excessive card surcharges to get a better deal for Australians and small businesses at the physical and online checkout. This week the government announced...

Coffee demand strong amid cost increases

The demand for coffee is increasing, yet there’s less available due to more frequent extreme weather events in major coffee growing regions. Bernardo Figueiredo, Associate Professor of marketing and consumer culture at...

Why brands should be paying attention to baby boomers

Brands stand to benefit from baby boomer consumers, suggests RMIT, yet marketing tactics still seem to be targeted towards generations with less cash. According to RMIT Associate Professor of Marketing Foula Kopanidis, there are...

How retailers are using sociopolitical issues to their advantage

While more brands are distancing themselves from contentious dates like Australia Day (26 January 26), marketing experts from RMIT say these brands remain quiet on their social alliances to avoid backlash. As RMIT...

Food packaging misconceptions aggravating food waste

New RMIT-led research reveals most Australians think food packaging waste is a bigger environmental issue than food waste, but the opposite is true. With Australians said to be wasting four times more food...

Raising the bar on healthier snacking

By Tracey Cheung. Against the background of the Covid pandemic, there’s been no holding back on indulgence in confectionery for comfort, but things are changing. According to Glanbia Nutritionals, a 2020 Mintel report showed...

RMIT launches e-commerce course

A first of its kind, E-commerce Strategy and Experience short course is to be launched, providing students with the necessary tools to integrate a robust e-commerce business model into their organisation. The launch...
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