Queensland University of Technology and Capital University of Economics and Business Archives

Tag: Queensland University of Technology and Capital University of Economics and Business

Creative displays put customers in the mood

News Hailey Settineri - 27 May 2021

A new international study has found that creative, ‘gimmicky’ and attractive displays subtly awaken customer senses and increase purchase behaviour. The findings reveal that an imaginative retail display is a cost-effective way to...

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