Tag: point of purchase

Five top POP trends of 2021

By Shop! ANZ General Manager Carla Bridge. Eighteen months into a global pandemic and Australian grocery retail has emerged fairly unscathed. What has changed in order for retailers to adapt and succeed? In-store...

Creative displays put customers in the mood

A new international study has found that creative, ‘gimmicky’ and attractive displays subtly awaken customer senses and increase purchase behaviour. The findings reveal that an imaginative retail display is a cost-effective way to...

Aisle help when you choose

Today’s brands, category managers and merchandisers are in a race, constantly jostling for position but frequently finding they’re still grouped together in the home straight of the supermarket aisle. Only a standout...
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