Tag: Justin Nel

Seven sound strategies for FMCG success

By IRI Commercial Director - Media & Analytics Justin Nel. This year has been another interesting one for the FMCG industry. Sales have continued to outpace pre-pandemic levels despite supply chain challenges, thanks...

The Beverage Guide: overview

Double-digit growth of the beverage category at 12.7% for the MAT ending 3/1/21 is reassuring. By IRI Lead Consultant Justin Nel. After the tumultuous year that was, we should expect to see exciting NPD...
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