Consumer intelligence company NielsenIQ (NIQ) is celebrating its 100th anniversary.
Founded by Arthur C. Nielsen, Sr. in 1923, the company says it has evolved into the world’s “leading” authority on consumer buying behaviour...
NielsenIQ (NIQ) and GfK SE (GfK) have announced the successful completion of their strategic combination, culminating in forming the world’s “leading” consumer intelligence company.
According to a statement, the strategic combination brings together...
