Tag: Innova Market Insights

Soft drinks look to natural sweeteners

Research has shown that ongoing concerns about obesity and sugar intake have driven interest in reduced-sugar and diet drinks in recent years, while the move towards ‘clean labels’ has worked against some...

Clean-eating trend inspires back-to-basics approach

An overarching theme in Innova Market Insights’ Top Ten Trends list for food and beverage in 2016 is ‘clean eating’ – a trend the product-launch research company says has inspired a back-to-basics...
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