Tag: Harry Jenkins AO

New Code will be implemented from 1 August 2023

The Alcohol Beverages Advertising Code (ABAC) has recently been reviewed and strengthened and the new Code will begin to apply from 1 August 2023. Key changes include: Stronger placement restrictions, including a higher...

Panel determinations provide valuable guidance for alcohol marketers

The Alcohol Beverages Advertising Code (ABAC) has had an increase in complaints and determinations when compared with the same quarter last year. “After a return to pre-Covid patterns in 2022, an increase in...

Strong focus on industry education and awareness, ABAC says

The Alcohol Beverages Advertising Code (ABAC) has seen a significant reduction in complaints and determinations in the first quarter, continue throughout the second quarter this year. “Despite this reduction, complaints continue to raise...
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