Tag: Halloween

Fanta seeks to own Halloween with major multichannel campaign

Coca-Cola South Pacific this week launched Fanta’s ‘Tastes Like Halloween’ brand campaign, aimed at capitalising on the growing popularity of the annual spookfest. With 25 per cent of Aussies now celebrating Halloween, which...

Australia becoming ‘Halloweenised’

Halloween is heading our way this weekend, but with its pumpkin-flavoured American feel, is the festival really a sign of ‘cultural climate change’ or just a small element of the ‘seasons of...
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