Australians are getting into the spooky season spirit this year, with retailers set to enjoy a $450 million boost from Halloween spending in 2024.
New data from Roy Morgan shows that 21 per...
Australian artisanal chocolatier Koko Black has unveiled a new treat that is ready to surprise this Halloween. The newest addition to the Koko Black Single Batch range, Pumpkin Spiced Marbles, is part...
More than 5.3 million Australians will celebrate Halloween this year with spending forecast to reach $490 million - up 14% or $60 million on 2022.
Research from Australian Retailers Association (ARA) in collaboration...
Mars Wrigley has released two Halloween-themed products to Australians in time for 31 October, with the new M&M’s® Cookies and Screeem and Skittles® Rotten Zombie.
The product launch comes after Mars Wigley reported...
One in four Australians say they will celebrate Halloween this year, with spending forecast to reach $430 million according to research from Australian Retailers Association (ARA) in collaboration with Roy Morgan.
In the...
Each year Halloween becomes more popular in Australia, with Pinterest seeing a 20% year over year increase of its Aussie users searching for Halloween inspiration.
Every month, more than 400 million people around...
Australians will spend an estimated $159 million today on chocolate and other confectionery products as Halloween grows in popularity Down Under, according to research released by Mars Wrigley Australia.
When it comes to confectionery...
Coca-Cola South Pacific this week launched Fanta’s ‘Tastes Like Halloween’ brand campaign, aimed at capitalising on the growing popularity of the annual spookfest.
With 25 per cent of Aussies now celebrating Halloween, which...
