Tag: gen z

Youth backed brands revealed

YouTube has been ranked as the top brand in YouthInsight’s ‘Australia’s Top 100 Youth Brands Report 2023’. The platform was also named the leading entertainment brand of Australian youth. YouTube’s number-one ranking was attributed...

Social impact rewards most popular among loyalty members

Loyalty program members have made it clear that they want brands and companies to think outside the box when it comes to the rewards on offer. This information comes from the 8th annual...

Digital outdoor advertising takes over

Research from Roy Morgan shows a majority of 10.8 million Australians aged 14+ (52 per cent) are now seeing digital outdoor advertising in an average week. The data reflects the increase in digital...
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