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Foula Kopanidis
Why brands should be paying attention to baby boomers
News
Nicholas Rider
-
6 March 2024
Brands stand to benefit from baby boomer consumers, suggests RMIT, yet marketing tactics still seem to be targeted towards generations with less cash. According to RMIT Associate Professor of Marketing Foula Kopanidis, there are...
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Domino’s year of pizza-bilities
